DJ Shadow Teams Up With BitTorrent To Release Album

DJ Shadow is gearing up to release 'Total Breakdown: Hidden Transmissions From The MPC Era, 1992-1996', a collection of unreleased vintage tracks from his vaults.
Though in an attempt to tackle the problem of actually being able to reap a profit from releasing an album, Shadow has teamed up with BitTorrent to release part of the album as a ‘BitTorrent Bundle’; a three track sampler of the record containing archival images and footage from the period complete with free software from one of BitTorrent’s advertising partners.
So how does it work for Shadow? Every time somebody clicks through to download the offered software, DJ Shadow himself gets a commission. CEO of BitTorrent Eric Klinker says that the service was experimenting with ways to “monetise the entire torrent ecosystem”, and that the new system would offer “a potentially sustainable way for all artists to monetise BitTorrent”.

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